Exploring Morocco: A Top Destination for 2024

As travel enthusiasts search for their next adventure, Morocco emerges as a leading choice, gaining accolades from various travel authorities. Recently, Lonely Planet highlighted the nation’s tourism prowess, echoing sentiments shared by Bloomberg in their latest publication.

Morocco’s Tourism Triumphs Post-Earthquake

Despite the challenges posed by a significant earthquake on September 8, Morocco’s tourism sector has shown remarkable resilience. In 2023, the country welcomed approximately 14 million visitors, surpassing its 2019 figures by a million, as reported by Bloomberg. This surge is attributed to the proactive measures taken by Moroccan tourism officials, who have successfully diversified the country’s appeal beyond its famed city, Marrakech.

A Tapestry of Destinations

Bloomberg’s list of must-see places shines a spotlight on northern Morocco, where a collection of chic boutique hotels offers an alternative to the bustling coastal resorts of Tangier. Among these is Villa Mabrouka, once the retreat of fashion icon Yves Saint Laurent, now transformed into an exclusive 12-room hotel.

Rabat and Marrakech also feature prominently as essential stops for travelers. Marrakech, in particular, boasts luxurious accommodations like the Noby Hotel, part of Hollywood legend Robert De Niro’s portfolio.

Morocco’s Global Recognition

Morocco’s allure hasn’t gone unnoticed, with Lonely Planet ranking it among the best travel destinations for 2024. The platform paints a vivid picture of the Moroccan experience, from camel treks in the Sahara to treasure hunts in Marrakech’s souks and the mesmerizing hues of Chefchaouen.

Airbnb and CNN have also recognized Morocco’s charm, with Airbnb naming Marrakech as a top city to visit and CNN including Morocco in its list of must-visit destinations for 2024.

A Flourishing Sector

The country’s tourism revenue reflects this success, reaching $9.8 billion by November’s end, marking a 15.8% increase from the previous year. According to the Exchange Office, Morocco attracted 13.2 million tourists by November, with sector earnings jumping from $8.5 billion to $9.8 billion.